What about Blogging?

Posted By @ May 31st 2011 5:16pm In: Educational

Jeremy Blanton of 210 Consulting recently held a webinar for AgentOwned Realty on "Blogging for Real Estate Leads".210 Consulting logo and Jeremy Blanton & Jason Crouch

It was excellent, by the way.

There are a few things that I wanted to reiterate:

  • blog posts should be between 300 and 800 words
  • always have at least 2 photos
  • lists (such as this one) are always good
  • use short paragraphs -- is so much easier to read
  • remember that the average reading level in the universe is 5th grade level
  • write in simple terms -- not real estate slang
  • be yourself -- write like you speak
  • be human
  • be consistent 

Now,  I can share with you a easy way to know how many words you have written -- for example, I'm at 114 words now -- No, I did not sit down and count every word.  

Active Rain logo There is this wonderful website that is called  "Word count tool" -- I use it a lot -- first learned about this on Active Rain.

Active Rain is an outstanding blogging site for real estate folks -- especially sales agents.  On Active Rain:

  • you will meet so many real estate agents from all over the world
  • you will build relationships -- I have friends all over the US whom I have never met face to face
  • you will receive referrals
  • you have a great source for sending outgoing referrals
  • you can learn sooooo much from other bloggers

As Jeremy indicated, there are many different blogging platforms -- you just need to choose one and do it. 

I began my blogging career on Active Rain, but now in addition to Active Rain, I have my own blog on MamaLiz.

You may think that no one is reading your blog and then one day, you get a phone call because someone has been following your blog.  They want to buy or sell property.

The more successful blog sites (in my opinion) are ones that are specific about a particular subdivision or a particular type of buyer (first time, luxury, etc) -- on these sites you will, of course, want to include many hyper-local posts.

What are hyper-local posts?  Those written about close by restaurants, grocery stores, auto shops, etc.  You get the picture.

So, good luck with your blog site.


Mama Liz signature with pink ribbon in the middle




Comments (4)

Kim says...
on 06/01/11

Thank you for the notes Mama Liz. Do either you or Jeremy have a source for photos to add to your posts. I seem to always struggle with this.


Liz Loadholt says...
on 06/01/11

Kim -- thanks so much for stopping by --- I use http://www.istockphoto.com/ --- you have to purchase them, but they are not that expensive ---

Liz Loadholt says...
on 06/01/11

Thanks, Jer and again, thank you so much for the webinar -- hope you get some business from it.

Jeremy says...
on 05/31/11

Good recap Mama Liz!

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